The colour black has always been associated with style and elegance. The little black dress is always a sophisticated choice whereas the traditional tux can transform any man's appearance. But black is also intriguing. It has a hint of mystery, of something waiting to be revealed. This is Johnnie Walker Black Label - a deep and complex flavour which is also an unquestionable mark of power and refinement. It is a luxury blend and a luxury brand, with a completely individual personality.