Three Epic Wines You Could Get for the Price of an Apple Watch

Posted March 10, 2015

Steve Unwin


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If you spent yesterday like we did - eyes glued to your browser watching the Apple Watch announcement - you might have shared our collective sense of sticker shock when they announced that their fanciest wrist-gadget is going to cost $10,000. That got us thinking: What could you get from Wine Library for the price of a brand new Apple Watch?

$349.99 - Apple Watch Sport
$346.92 - 2005 Jean-Louis Chave Hermitage Blanc

For the price of Apple's cheapest wrist-toy you can basically buy any ultra-premium wine at release, but in the interest of maximizing your bang:buck ratio, we'd grab something with a little age on it. One of the most legendary Rhone producers worked with an astronishing vintage to produce a white wine with notes of "dried papaya and pineapple fruit backed by a paraffin note, with fresh floral, white peach and heather honey notes" according to Wine Spectator’s 98-point review. Will it monitor your heartbeat? No. But it will increase it.

$549.99 - Apple Watch
$549.98 - 1985 Chateau Cheval Blanc

The mid-range Apple Watch (you know, the one what doesn't come with a day-glo plastic wristband) ranges in price from $549.99 to well over $1k. But for the price of the cheapest model you can get a wine that is older than almost the entire millennial generation. And not just any 30-year-old wine. Cheval Blanc is one of the most venerated and acclaimed estates in Bordeaux's right bank. This fully-matured blend of Cabernet Franc and Merlot has been described as voluptuous and seductive, but it doesn't come with a magnetic charger or an HBO subscription.

$10,000 - Apple Watch Edition
$12,499.98 - 2000 Chateau La Mission Haut Brion

If you're the type who would be so inclined to drop $10k on an Apple Watch, you'll likely be able to forgive us for going a smidge over that price to find something comparable in our cellar. For just a few hundred bucks more than a gold-plated piece of 1st-gen hardware, you can literally purchase a six-liter bottle of 100-point wine. It's important to note that when it comes to big bottles, price doesn't scale linearly, so while this monster contains as much juice as eight normal-sized bottles, the large format confers an immensely more production value and ageability. Did we mention that Parker called this wine "one of the candidates for the wine of the vintage," when he gave it an elusive, perfect 100 points? Because he did. And you can buy one bottle that will make 25 of your closest friends stumble over themselves to be invited to what will inevitably be the party of the century...

...unless you want to draw a heart and have it show up on your wife's wrist.

Steve Unwin (call him Stunwin) cut his teeth in the Washington Wine industry working in tastings rooms on the Red Mountain AVA. In NYC he became an early employee of the wine startup Lot18, where he would eventually earn his Advanced WSET cerification with distinction. Currently, he works with internet wine legend Gary Vaynerchuk creating awesome content all over the internets.
Product Label.

Chateau Cheval Blanc

95+ John Gilman - View from th...

Item: 12652

750 mL

Retail: $699.99

$549.98 per btl

Product Label.

Chateau La Mission Haut Brion

100 Robert Parker - Robert Par...

Item: 20103


Retail: $16,999.99

$12,499.98 per btl

Item: 39132

750 mL

Retail: $449.99

$346.92 per btl