Introducing: The Competitor Cabernet Sauvignon

Posted December 17, 2015

WineLibrary Staff


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It started, as all competitions start, with a challenge:

How to we sell a $40 Cabernet Sauvignon for $19.99?

The solution wasn't an easy one. We went all year in 2014 without finding the right wine for the job. 2015 looked like it was going to go the same way, until we caught a break not too long ago. That break came from the Lodi region of California which has been capturing the attention of Cab drinkers for some time now. When we got an early sample of this wine, we were really shocked by the quality of the aromatics and structure, so we immediately bought it all up and labeled it The Competitor.

We've been pouring The 2013 Competitor Cabernet for our customers for a couple of weeks now, and it's already proving to be extremely popular. We might be in a situation where this really becomes the banner wine of 2016! 

Watch the video below to see our fearless leader Gary Vaynerchuk tell you more about the origin of the wine, and run through a tasting. Then grab yourself a few bottles by clicking here.

Drink like a Champion! Buy The 2013 Competitor Cabernet Sauvignon now.


Item: 91324

750 mL

Retail: $29.99

$19.99 per btl