It has a nice, soft slightly green color which is a nice change from brightly hued artificial Margarita mixes. It is also slightly cloudy which is typical of fresh lime juice. On the first sip the organic agave syrup adds a unique flavor and it tastes of apple cider (or maybe even applesauce) and quickly followed up by a nice, tart burst of lime. The applesauce flavor was a bit surprising at first, but ended up being quite tasty and made for a nice change from a typical full-citrus Margarita. I would definitely recommend this anyone and it would also make a great gift. I usually mix up my Margaritas from scratch, but this will be great for a quick and easy version.